Longboard Luau
 
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Results Announced

The 14th annual Moores UCSD Cancer Center Luau and Longboard Invitational Breaks Goal and Raises More Than $600,000

San Diego, Calif. – Aug. 22, 2007  –   Organizers for the 14th annual Moores UCSD Cancer Center Luau and Longboard Invitational estimate the event, held Sunday, August 19th at the Scripps Institution of Oceanography, raised more than $600,000, which breaks past year’s records and the event’s goal.  Over the past 14 years, the event has raised more than $2.6 million to support cancer research at the Rebecca and John Moores UCSD Cancer Center.

"This year we wanted to raise a half million dollars, which symbolizes one dollar for each life to be lost to cancer this year, and we were able to more than beat that goal! " said Paul Grayson, co-chair of the event. " Our success really represents the aloha spirit of the community.  We cannot beat this disease individually, but together we have a chance to find better ways to treat and prevent cancer.”

The Luau and Longboard Invitational is the most successful surfing-related fundraiser and has gained an international reputation among surfing enthusiasts in the business and surfing worlds.  Sponsored teams made of five surfers, each assigned one surfing legend, compete for traditional trophies.  At the Luau, guests are entertained by a variety of live music, traditional dancing, and auctions for one-of-a-kind surfing memorabilia.

“This event is not possible without each and every individual and contribution,” said Craig Knox, co-chair of the event.  “From this year’s title sponsor Genentech to the businesses who sponsor teams or donate auction items to all of our volunteers, we thank the entire community for their support.”

This year, the team sponsored by Scripps Institution of Oceanography beat 26 other teams to take this year's Longboard Invitational title.  The surfers were Jessica Carilli, Spencer Kawamoto, Drew Lucas, and Gino Passalacqua.

Also, at the Luau, the winner of the Rell Sunn - Queen of Makaha Award was announced.  The award goes to a person or persons who lead a generous life and tireless battle to support cancer research and survivors.  This year’s winner is Dr. Linda Olson, M.D., professor of clinical radiology at UCSD in recognition of her exceptional commitment in the face of her own adversity to the fight against cancer and to her dedication to patients, teaching and the community.

“When I walk in the room, I’ve seen patients become less scared about their cancer diagnosis and what lies ahead.”  Dr. Olson continues, “They see I’ve lost two legs and an arm and they know I’ve overcome my own hurdles and challenges.  I think it has helped many of them have a more positive attitude about the road ahead of them.”

For more information or to donate, contact the Moores UCSD Cancer Center at (858) 822-0023 or visit http://www.longboardluau.org. 

About the Moores UCSD Cancer Center
The Rebecca and John Moores UCSD Cancer Center was founded in 1979.  The Center is one of just 40 in the United States to hold the National Cancer Institute (NCI) designation as a Comprehensive Cancer Center.  As such, it ranks among the top centers in the nation conducting basic and clinical cancer research, providing advanced patient care and serving the community through outreach and education programs.  The center’s mission is to translate promising scientific discoveries into new and better options for the prevention, diagnosis and treatment of cancer, and the amelioration of pain.  For more information, visit http://cancer.ucsd.edu.  

About Genentech
Founded more than 30 years ago, Genentech is a leading biotechnology company that discovers, develops, manufactures and commercializes biotherapeutics for significant unmet medical needs. A considerable number of the currently approved biotechnology products originated from or are based on Genentech science. Genentech manufactures and commercializes multiple biotechnology products and licenses several additional products to other companies. The company has headquarters in South San Francisco, California and is listed on the New York Stock Exchange under the symbol DNA. For additional information about the company, please visit http://www.gene.com. 

About the Rell Sunn Award
The award, established in 1998, is named after Rell Kapolioka'ehukai Sunn, a legendary Hawai’ian surfer and goodwill ambassador known as the “Queen of Makaha.” She passed away on Jan. 2, 1998 at the age of 47 after a 15-year battle against cancer. During her entire fight with the disease, Rell gave freely of herself and indelibly affected each and every person with whom she came in contact with. This perpetual trophy is awarded each year to the person or persons who best display the qualities shared by Rell and the Moores UCSD Cancer Center Luau and Longboard Invitational, which includes the battle against cancer, combined with unselfishness, compassion and a dedication to helping others that embodies the true aloha spirit.

Aaron Chang

Aaron Chang Announced as Featured Artist for the 14th Annual Luau & Longboard Invitational

For 25 years, Aaron Chang has combined surfing and photography in his mission to convey through photographs a sense of wonder of the amazing design or architecture of life.  With over 100 covers in a wide range of publications, his work has captured the attention of more than just surfers.  In addition to photography, Aaron is also the co-founder of a multimillion-dollar apparel company that bears his name.  We thank him for capturing Luau's home break - Scripps Pier. 

For more images from Aaron, please visit http://www.aaronchanggallery.com.

For the previous year's artwork, please visit our Photo Gallery

Luau Announced

Moores UCSD Cancer Center Announces 14th Luau & Longboard Invitational August 19
 
Genentech Makes Donation to be Title Sponsor for Annual 'Surf For A Cure'

SAN DIEGO, June 19 /PRNewswire/ -- The Rebecca and John Moores UCSD Cancer Center today announced the 14th annual Luau & Longboard Invitational will be held at The Scripps Institution of Oceanography on August 19, 2007 beginning at 7 a.m. The Luau & Longboard Invitational has established a unique international reputation for combining the "aloha" spirit of surfing with the business and scientific community in the fight against cancer.

The event brings together some of the most respected men and women in surfing history with business leaders, scientists, physicians and cancer patients to increase awareness and raise much-needed funds for cancer research. All of the proceeds from the Luau & Longboard Invitational are donated to the center's leading research programs.

"Over the past 13 years, we have been able to contribute over two million dollars to the Moores UCSD Cancer Center," said Paul Grayson, co-chair of the event. "For this year, we want to raise half a million dollars -- one dollar for each life that will be lost this year to cancer."

The public is welcome to watch the Longboard Invitational, a surfing tournament where the emphasis is on participation and support for the cause rather than an individual's surfing ability. Each of the sponsored teams of five, including an assigned surfing legend, vie for traditional trophies. In the afternoon, the Luau presents Polynesian dancing, bands, live and silent auctions, featuring surf memorabilia, and a ceremony to honor the winner of the Rell Sunn - Queen of Makaha Award. The award recognizes an individual for his or her dedication to helping others in the fight against cancer in ways that embody the true "aloha" spirit.

"We believe that collectively we can beat cancer and that is part of the 'aloha' spirit of the Luau," said Craig Knox, co-chair of the event. "Together, we can help more people be cancer survivors."

Paul Grayson and Craig Knox also are pleased to announce that Genentech, a leading biotechnology company, has made a donation to be this year's Luau & Longboard Invitational. As part of its title sponsorship, Genentech's donation will support a Thriver's Team -- a longboarding team comprised of surfers who have successfully fought cancer who participate in the competition.

About the Luau and Longboard Invitational

The 14th annual Luau and Longboard Invitational, sponsored by the Rebecca and John Moores UCSD Cancer Center, is one of the most successful surfing related fundraisers in the world. The event has gained an international reputation among surfing enthusiasts in the business and surfing worlds by simultaneously celebrating the "aloha" spirit of surfing and the gracefulness of supporting cancer research and survival. For more information about sponsorship opportunities, team entries, tickets and event activities, contact the Moores UCSD Cancer Center at (858) 822-0023, or visit the Luau's Web site at http://www.longboardluau.org. This year, a special pre-event called Survivor Beach will happen August 5 at 8 a.m. at Scripps Pier to raise awareness for cancer research. Survivor Beach is a Guinness World Record attempt for the longest line of surfboards. For more details, please visit http://www.survivorbeach.org.

About the Moores UCSD Cancer Center

The Rebecca and John Moores UCSD Cancer Center was founded in 1979. The Center is one of just 40 in the United States to hold a National Cancer Institute (NCI) designation as a Comprehensive Cancer Center. As such, it ranks among the top centers in the nation conducting basic and clinical cancer research, providing advanced patient care and serving the community through outreach and education programs. The center's mission is to translate promising scientific discoveries into new and better options for the prevention, diagnosis and treatment of cancer, and the amelioration of pain. For more information, visit http://cancer.ucsd.edu.

About Genentech

Founded more than 30 years ago, Genentech is a leading biotechnology company that discovers, develops, manufactures and commercializes biotherapeutics for significant unmet medical needs. A considerable number of the currently approved biotechnology products originated from or are based on Genentech science. Genentech manufactures and commercializes multiple biotechnology products and licenses several additional products to other companies. The company has headquarters in South San Francisco, California and is listed on the New York Stock Exchange under the symbol DNA. For additional information about the company, please visit http://www.gene.com.

Contact:
Jessica Yingling
jyingling@pnlifesciences.com
619-849-5381

Survivor Beach August 5th!

The 14th annual Luau & Longboard Invitational presents:

 The First Survivor Beach, August 5th, 8 a.m., Scripps Beach

We want more people to be cancer survivors!

 


 

To create a symbol of support for cancer research and awareness, everyone is invited to participate in a Guinness World Record attempt for the longest line of surfboards from Scripps Pier to La Jolla Shores. So bring your board or borrow one! Participants will receive a free floppy hat while supplies last.

www.survivorbeach.org